Sports Illustrated called us because they were going down to Antarctica to shoot the first ever photo shoot there. 'That was our big pop culture moment,' says Reiss. The snowball effect worked and the crowning moment came in 2013 when Kate Upton was pictured wearing nothing but a Canada Goose jacket and bikini bottoms on the cover of Sports Illustrated. Once that knowledge perforated a bit we were then able to get our jackets from behind the scenes in Hollywood movies to appearing on the big screen.' We figured they would begin to understand that when you go on these expeditions this is what you wear. We wanted to make sure the people who watched those kind of programmes saw our clothes. So we worked with explorers who appeared on the National Geographic channel. 'Authenticity is everything to us and we had to find a way to come from that place but have the people in the big cities recognise that we existed. Promotional fliers were about as far as Canada Goose could stretch but Reiss knew the right people could help spread the message. The Welcome greeting in India! #HarmonyHouse #ThankYouДЄ photo posted by Eva Longoria Baston on at 4:41am PSTДЇor a small business with a limited budget, that was easier said than done.

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Minimizer aims to provide products tough enough to please tough people in a tough industry. Family owned and operated for nearly three generations, Minimizer parent company Spray Control Systems, Inc., was founded in 1983.

Headquartered in Blooming Prairie, Minn., Minimizer manufactures poly truck fenders, poly Tool Boxes, floor mats, customized mud flaps, and bracket kits. Minimizer poly fenders and related products are available through exclusive Minimizer distributors.ДЇor more information or to contact a dealer, call us at (800) 248-3855 or visit our website or email us at Minimizer To order Minimizer floor mats find a distributor by clicking here. The toughness is unmatched as seen on this Minimizer promotional video entitled вЂњProving Grounds.вЂќ Leveraging over 27 years of manufacturing expertise at its state-of-the-art manufacturing facility in Blooming Prairie, Minnesota, Minimizer delivers fenders, floor mats and accessories that will enhance the performance of all makes and models of over the road trucks, construction vehicles, or agriculture equipment.Д®nhance and protect your vehicle with Minimizer products. It is an honor to be recognized externally as Ernst & Young Entrepreneur Of The Year В®.вЂќ вЂњThe Minimizer team from top to bottom has worked tirelessly to make a lot of new things happen for our Company,вЂќ Craig said, вЂњInternally, our team has worked beyond the call of duty and created the innovative new products and marketing ideas to push the company forward. The company has expanded its manufacturing capacity, invested in research and development, pursued new marketing initiatives like the Innovation & Training Trailers, launched new products such as floor mats, and bolstered its sales and administrative team with a new headquarters building. Minimizer has experienced significant growth over the past decade under the inspired leadership of Craig Kruckeberg and other top management. The awards are the culminating event of the Ernst & Young Strategic Growth Forum, the nationвЂ™s most prestigious gathering of high-growth, market-leading companies. The winners will be announced at the annual awards gala in Palm Springs, California, on November 16, 2013. Kruckeberg will go on to compete in the Ernst & Young National Entrepreneur Of The Year В® Program. Now in its 27th year, the Entrepreneur Of The Year В® Program has expanded to recognize business leaders in more than 140 cities in more than 50 countries throughout the world. Together we won this award because of the success weвЂ™ve experienced and that success is because of the Minimizer team.вЂќ

The real winners here are the entrepreneurial leadership team at Minimizer. вЂњFor once, IвЂ™m speechless,вЂќ said Craig, вЂњI was not expecting to win the award, it was an honor just to be a finalist. Kruckeberg was selected from a strong pool of finalists by a panel of independent judges. The award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.

Blooming Prairie, MN, JвЂ“ Last evening at the annual gala event celebrating the Ernst & Young Entrepreneur Of The Year В®, Craig Kruckeberg, MinimizerвЂ™s CEO & Chief Visionary, was named Entrepreneur of the Year В® in the manufacturing category.

David reiss craig kruckeberg